The Front Room Website Copy

The Client
The Front Room is an independent coffee shop which also sells plants and hosts events and workshops.

The Task
The owner of The Front Room needed copy for the website's 'About' page that would give the reader a real feel for what the business is about and encourage them to visit. The Front Room is more than just a coffee shop and their 'About' page needed to encompass everything they offer to the community.

The Solution
I worked with The Front Room to help them develop a brand voice that felt true to them. The result is chirpy, informal, conversational, fun - just like the owners and staff that are the heart of The Front Room. The 'About' page speaks directly to the audience and the descriptive prose aim to draw them in, imagining they are there. It also speaks to The Front Room's values of environmental sustainability and supporting local businesses.