The Story that Matters Website Copy

The Client
Natalia is a leadership consultant and communication coach who helps entrepreneurs and CEOs to build trust with their customer, team members or stake holders. She helps them craft their authentic story, so they can emotionally connect and create meaningful change.

The Task
Natalia wanted homepage copy that would describe the services she delivers through her company 'The Story that Matters'. She wanted to encourage potential clients to work with her, showing them how to build trust with their customers or collaborators. She wanted to build an authentic narrative that reflected her work effectively.

The solution
I helped Natalia define her brand voice as honest, sincere, straight-to-the-point and intentional. The home page copy I created is direct, conveying exactly how she helps her clients, without feeling sales-y.